Which of the Following Would Be a Marketing Manager's Best

question 99

Multiple Choice

Which of the following would be a marketing manager's best source of secondary data?

• A)a firm's MIS
• B)focus group interviews
• C)loyalty card data
• D)online surveys
• E)customer observation

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Definitions:

Producer Surplus

The disparity between the price at which sellers are prepared to offer a product and the actual selling price they get.

Consumer Surplus

The difference between the highest amount a consumer is willing to pay and the actual price paid.

Supply Shift

A change in the quantity of a good that suppliers are willing and able to sell at each price, represented by a shift of the supply curve to the left or right.

Producer Surplus

The difference between the amount a producer is willing to accept for a good and the actual amount received from its sale.