With Focus Group Interviews

question 262

Multiple Choice

With focus group interviews,

• A)consumers talk as a group for about 10 minutes and then meet individually with an interviewer.
• B)it is typical for the researcher to develop quantitative summaries of the results.
• C)marketing managers can estimate the size of the market for a new product.
• D)the objective is to get the group to interact,so that many ideas are generated.
• E)researchers try to select a large sample so that they can extend the results to the whole population.

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Definitions:

Cotton Gin

A mechanical device invented by Eli Whitney in 1793 to remove the seeds from cotton fibers, significantly impacting the cotton industry.

Africans

Refers to individuals originating from the continent of Africa, which is diverse in ethnicity, cultures, languages, and nations.

Slave Trade

The slave trade involves the historical capture, transportation, and sale of people as slaves, primarily seen in the transatlantic trade where Africans were forcibly taken to the Americas.

Tenochtitlán

The ancient Aztec capital city, established in 1325, located in what is now Mexico City, and known for its advanced infrastructure and significant cultural contributions.