When Focus Group Interviews Are Used in Marketing

question 120

Multiple Choice

When focus group interviews are used in marketing,

• A)each person in the group answers the same questionnaire,to focus the discussion.
• B)the typical group size is 15 to 20 typical consumers,whether online or offline.
• C)it is primarily as a follow-up to more quantitative research.
• D)the research conclusions will vary depending on who watches the interview and whether the interviews are online or in person.
• E)the consumer in the group who knows the most about the topic is asked to lead the discussion.

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Definitions:

Goodwill Impairment

A decrease in the value of a company's goodwill, indicating that the value of acquired assets has fallen below their original cost.

Income Tax Reassessment

The process by which tax authorities review and possibly adjust the amount of income tax payable by an individual or corporation following the submission of tax returns.

Capital Asset

Long-term property or investment that is not easily sold or exchanged for cash without a substantial loss in value.

Consolidated Retained Earnings

The accumulated profits of a corporation and its subsidiaries after dividends have been paid out to shareholders.