Which of the Following Describes an Ethical Problem in Marketing

question 180

Multiple Choice

Which of the following describes an ethical problem in marketing research?

• A)A researcher does not disclose problems that occurred during consumer interviews.
• B)A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C)A manager informs a researcher that the only acceptable results are those that confirm the manager's existing viewpoints.
• D)A researcher deliberately withholds details about how a research study was conducted.
• E)All these answers are correct.

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Definitions:

Unit-level Activities

Tasks or operations that vary directly with the number of units produced or services rendered.

Overhead Cost

Costs incurred from running a company that are not directly linked to any individual product or service.

External Financial Reports

External financial reports are documents prepared by a company, such as income statements and balance sheets, that provide financial information to parties outside of the company.

Product X

A placeholder name often used to describe a hypothetical or unnamed product.