Internet Tools Used in the B2B Market That Focus Primarily

question 5

True/False

Internet tools used in the B2B market that focus primarily on lowering price do not always lower total purchasing costs.

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Definitions:

House Of Brands Strategy

A branding approach where a company manages a portfolio of distinct and separate brands under one overarching corporate entity, each targeting different market segments.

Cross Sell

The practice of selling additional products or services to an existing customer.

Branded House

A branding strategy where a company uses a single brand name across all its products and services, promoting a consistent identity.