Which of the Following Statements Accurately Compares Marketing to Final

question 47

Multiple Choice

Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?

• A)Marketing to organizations is just like marketing to final consumers.
• B)Business-to-business marketing includes marketing to final consumers.
• C)As compared to those made by consumers,purchasing decisions by organizational buyers are usually more economic and less emotional.
• D)Firms may choose to serve either organizational buyers or final consumers,but not both.
• E)As compared to B2B buyers,consumers are more likely to utilize purchasing specifications.

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Definitions:

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Perception

The process by which the brain organizes and interprets sensory information.

Cognitive Schema

Mental frameworks that help individuals organize and interpret information, influencing perception and understanding of the world.

Proposition

A statement or assertion that expresses a judgment or opinion.