Which of the Following Statements About Selling to Organizational Buyers

question 45

Multiple Choice

Which of the following statements about selling to organizational buyers is true?

• A)The buyer's individual needs can be ignored when there is multiple buying influence.
• B)Purchasing managers are usually more emotional than final consumers.
• C)A purchasing manager's emotional needs should be emphasized along with his economic needs.
• D)Sellers should try to avoid purchasing managers,since they usually can't make the final buying decision.
• E)All these statements are true.

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Definitions:

Nonpayment

The failure to fulfil a financial obligation, such as not making a required payment to a lender or vendor by the due date.

Insurance Company

A business that provides coverage, in the form of compensation resulting from loss, damages, injury, treatment or hardship in exchange for premium payments.

Insured Party

An individual or entity that is covered under an insurance policy and is entitled to receive compensation for loss, damage, or liability.

Insurance Contract

An agreement between an insurer and an insured where the insurer agrees to compensate the insured for specific losses in exchange for premiums.