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"Multiple Buying Influence" Means That Several People in an Organization

question 85

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"Multiple buying influence" means that several people in an organization share in making a purchase decision, but top management is never involved.


Definitions:

Penalty

A punishment imposed for breaking a law, rule, or contract, which often involves paying a fine or forfeiting something.

Mark-Up

The amount added to the cost of a product or service to cover overhead and profit.

Selling Price

The amount of money for which a product is sold to the customer, after accounting for discounts, rebates, and other adjustments.

Payment

The transfer of money, or its equivalent, from one party to another in exchange for goods, services, or to fulfill a legal obligation.

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