Which of the Following Statements Accurately Compares Marketing to Final

question 47

Multiple Choice

Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?

• A)Marketing to organizations is just like marketing to final consumers.
• B)Business-to-business marketing includes marketing to final consumers.
• C)As compared to those made by consumers,purchasing decisions by organizational buyers are usually more economic and less emotional.
• D)Firms may choose to serve either organizational buyers or final consumers,but not both.
• E)As compared to B2B buyers,consumers are more likely to utilize purchasing specifications.

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Definitions:

Average Incomes

The mean income of a population, calculated by dividing the total income of the population by the number of people.

Poverty Definition

The state of being extremely poor, or the condition of those lacking sufficient money or material possessions for their needs.

Educational Attainment

Refers to the highest level of education an individual has completed.

Health Coverage

Insurance that typically pays for medical, surgical, prescription drug, and sometimes dental expenses incurred by the insured.