As Part of Its Promotional Efforts,Blue Ink Projectors Inc

question 147

Multiple Choice

As part of its promotional efforts,Blue Ink Projectors Inc.offered pens and other merchandise to teachers in private schools-their primary target market.However,teachers in most private schools were hesitant to accept the promotional material,as their organizational policy was against accepting gifts from suppliers.As a result,the company's promotional efforts failed.What lesson did the marketers of Blue Ink Projectors learn?

• A)Their marketing efforts must avoid conflicts of interest between the customer company and its employees who influence the purchase.
• B)The buying centers in private schools are ineffective.
• C)Their promotional efforts have been targeted toward the wrong organizational customer.
• D)The needs of the customer company and the needs of its employees are complementary to each other.
• E)The company should secretly deliver pens to its customers' homes.

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Definitions:

X-ray and Laboratory Services

Medical diagnostic services that include radiographic imaging and laboratory tests to aid in the evaluation of health conditions.

Hospital Coverage

A type of health insurance benefit that covers the expenses associated with hospital stays, including room charges, nursing care, testing, and medication.

Crossover Claim

A health insurance claim that is automatically transmitted from Medicare to a secondary insurer to process benefits after Medicare has paid its portion.

Accountable Care Organization

A healthcare organization that aims to tie provider reimbursements to quality metrics and reductions in the total cost of care for an assigned population of patients.