Which of the Following Is NOT a Smart Tip for Selling

question 41

Multiple Choice

Which of the following is NOT a smart tip for selling to business customers?

• A)Emphasize various benefits that meet the differing needs and interests of each member of the buying center.
• B)Offer fresh insight and ideas in e-mails and other correspondence.
• C)Develop a marketing mix to satisfy the needs of the organization as well as the needs of individual purchasing managers.
• D)Show appreciation by offering desirable gifts to purchasing managers.
• E)Explain how products and services will reduce the firm's risk.

---

Definitions:

Geometric Average

The average rate of return for a set of values calculated by multiplying them together and then taking the nth root (where n is the total number of values).

Arithmetic Average

A calculated central value of a set of numbers by adding all numbers and dividing by the count of numbers.

Probability Ranges

A statistical measure that estimates the range within which the value of a variable or outcome will fall, given a certain level of confidence.

Normal Distribution

A symmetric, bell-shaped frequency distribution that can be defined by its mean and standard deviation.