Which of the Following Statements About Selling to Organizational Buyers

question 45

Multiple Choice

Which of the following statements about selling to organizational buyers is true?

• A)The buyer's individual needs can be ignored when there is multiple buying influence.
• B)Purchasing managers are usually more emotional than final consumers.
• C)A purchasing manager's emotional needs should be emphasized along with his economic needs.
• D)Sellers should try to avoid purchasing managers,since they usually can't make the final buying decision.
• E)All these statements are true.

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Definitions:

Breach

A violation or infringement of a legal obligation, contract, or law.

Employment Contract

A legal agreement between an employer and an employee that outlines the terms and conditions of employment.

Duty Of Loyalty

An obligation for individuals in certain roles to act in the best interest of another person or entity, typically within a fiduciary relationship.

Duty Of Care

An obligation to ensure the safety or well-being of others through a reasonable level of attention and caution.