Organizational Buyers

question 49

Multiple Choice

Organizational buyers

• A)rely on many sources of information,in addition to salespeople,when making purchase decisions.
• B)may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered.
• C)will likely search for little additional information if the purchase is unimportant.
• D)tend to be more rational-and less emotional-in their buying decisions than final consumers.
• E)All these answers are correct.

---

Definitions:

Holy Roman Empire

A diverse collection of regions in Central Europe that emerged in the Early Middle Ages and lasted until it was disbanded in 1806.

Scholasticism

A medieval school of philosophy that sought to reconcile Christian theology with classical philosophy, predominantly through the use of logical reasoning.

Renaissance Humanism

An intellectual movement during the Renaissance that focused on the study of classical antiquity and emphasized human potential and achievements.

Machiavelli's Political Theories

The ideas and concepts on governance and political strategy articulated by Niccolò Machiavelli, most notably in his work "The Prince," which emphasizes practicality over morality in statecraft.