Organizational Buyers Purchase the Same Product from More Than One

question 248

Multiple Choice

Organizational buyers purchase the same product from more than one source

• A)if no supplier has a superior marketing mix.
• B)to help ensure continuing supplies.
• C)because a single vendor usually doesn't want all of the business.
• D)if vendor analysis results in a "tie score" for the different suppliers.
• E)None of these answers is correct.

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