When Studying Consumer Needs,a Marketer Should

question 75

Multiple Choice

When studying consumer needs,a marketer should

• A)know that a product may be a want or a need depending on what the consumer has learned during his or her life.
• B)try to understand how the marketing mix can satisfy a set of needs,rather than only one.
• C)realize that he or she cannot create needs,merely identify them.
• D)All these answers are correct.

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Definitions:

Voluntary Disclosure

A process where an individual or entity willingly provides information or data without being coerced or obliged by law.

Evidence

Information presented in testimony or in documents that is used to persuade the judge or jury to decide the case in favor of one side or the other.

Overcharging

The act of asking for a price that is higher than what is fair or reasonable.

Inquisitorial System

A legal system where the court or a part of the court is actively involved in investigating the facts of the case, as opposed to an adversarial system where cases are presented by opposing parties.