The AIO Items Used in Life-Style Analysis Include

question 295

Multiple Choice

The AIO items used in life-style analysis include:

• A) activities, intentions, and opinions.
• B) attitudes, intentions, and opinions.
• C) attitudes, income, and opinions.
• D) activities, interests, and opinions.
• E) attitudes, interests, and opinions.

---

Definitions:

Retailer

A business or entity that sells goods directly to consumers, acting as the final link in the distribution chain from manufacturers to end users.

Segmentation Branding

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, and targeting them with specific brands.

Seiko

A renowned Japanese company specializing in the manufacture and sale of watches, precision instruments, and jewelry, established in 1881.

Pulsar

A highly magnetized, rotating neutron star that emits beams of electromagnetic radiation out of its magnetic poles.