In Psychographics AIO Analysis, All of the Following Are Examples

question 349

Multiple Choice

In psychographics AIO analysis, all of the following are examples of "activities" EXCEPT:

• A) age.
• B) entertainment.
• C) club membership.
• D) shopping.
• E) hobbies.

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Definitions:

Opportunity Cost

The value of the best alternative foregone where a choice needs to be made between several mutually exclusive alternatives.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.

Future Value

Value of cash flows at a future date, taking into account interest accumulated between when the cash flow occurred and the future date.

Double-Declining Balance

An accelerated method of depreciation that doubles the rate at which an asset’s book value declines compared to straight-line depreciation.