Which of the Following Statements by Marketing Managers Is NOT

question 326

Multiple Choice

Which of the following statements by marketing managers is NOT logical and true?

• A)"We are planning to appeal more to Hispanic consumers,since this group has surged and is now over 15 percent of the population."
• B)"We're building supermarkets that will appeal to Hispanic consumers; it's a big investment,but the Hispanic population in the U.S.spends more than $1 trillion a year."
• C)"We are adapting our diaper promotion to target African American and Hispanic parents,since the birthrate in those groups is higher than for whites."
• D)"We will target Asian Americans in California,New York,and Texas,since over half of their population in the U.S.is concentrated in those three states."
• E)"We are going to appeal to the African American group because it is a large,homogeneous target market."

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Definitions:

Contingency Factors

External and internal conditions that influence the effectiveness of management strategies and determine the success of certain managerial actions.

Motivational Practice

Techniques or strategies used to inspire or encourage individuals or groups to achieve their goals or improve their performance.

Organization Characteristics

The features and attributes that define an organization's structure, culture, and processes.

Motivational Practices

Strategies or methods applied to encourage and increase motivation among individuals or groups.