A Marketing Manager Has Just Learned About Generic Markets

question 215

Multiple Choice

A marketing manager has just learned about generic markets.This may lead the manager

• A)to see a larger set of potential competitors.
• B)to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
• C)to think about new ways of satisfying the needs of his or her current customers.
• D)All these answers are correct.