Which Is the First Step in Market Segmentation

question 21

Multiple Choice

Which is the first step in market segmentation?

• A)finding one or two demographic characteristics to divide up the whole mass market
• B)clustering people with similar needs into a market segment
• C)naming a broad product-market of interest to the firm
• D)evaluating market segments to determine if they are large enough
• E)None of these answers is correct.

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Definitions:

Structural Violence

Social structures that harm individuals by preventing them from meeting their basic needs.

Toxic Breast Milk

Refers to breast milk contaminated with harmful substances, which can result from environmental pollution or the mother's ingestion of toxic substances.

Structural Violence

A form of violence wherein social structures or institutions harm people by preventing them from meeting their basic needs or achieving their potential.