Marketing Managers Want Market Segments to Have Each of the Following

question 198

Multiple Choice

Marketing managers want market segments to have each of the following characteristics EXCEPT

• A)as similar as possible within segments.
• B)as different as possible between segments.
• C)as numerous as possible.
• D)useful for identifying marketing mix variables.
• E)large enough to be profitable.

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Definitions:

Flexibility

The ability of an organization or employee to adapt to changes or accommodate various demands, often in scheduling, working hours, or job duties.

Citizenship

A status conferred by a government to its nationals that includes certain rights, responsibilities, and privileges.

Psychological Contract

An unwritten agreement between an employer and an employee that outlines mutual expectations, including job security, salary, and work conditions.

Provincial Labour Code

The set of laws and regulations governing employment standards, labour relations, and workplace health and safety within a specific province.