How Is "Segmenting" Different from "Combining

question 153

Multiple Choice

How is "segmenting" different from "combining"?

• A)Combiners usually have more sales potential than segmenters.
• B)A combiner tries to meet the demand in several segments.
• C)Segmenters try to develop a marketing mix that will have general appeal for several market segments to obtain economies of scale.
• D)A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
• E)Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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