Which of the Following Statements About Market-Oriented Strategy Planning Is

question 106

Multiple Choice

Which of the following statements about market-oriented strategy planning is true?

• A)Segmenters aim at more heterogeneous markets than combiners.
• B)Both "segmenters" and "combiners" can be target marketers.
• C)All segmenters follow the single target market approach.
• D)Combiners follow a mass marketing strategy.
• E)Most combiners follow a substantial market approach.

Grasp the concept of coordination in organization and its importance in achieving consistency.

Understand the effects of functional specialization on quality, change management, and inter-functional coordination.

Know about horizontal and vertical specialization and their implications for departmentalization and division of labor.

Comprehend the principles behind various organizational designs including simple design, adhocracy, and bureaucracy.

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