How Do Combiners Make Compromises in Developing the Marketing Mix

question 3

Multiple Choice

How do combiners make compromises in developing the marketing mix?

• A)Combiners identify two or more segments and treat each as a separate market with differences.
• B)Combiners pick one of the many homogenous market segments as the firm's target market.
• C)Combiners look for similarities in the submarkets and try to extend or modify the basic offering.
• D)Combiners include demographic dimensions such as age,sex,income,location,and family size.
• E)Combiners look for operational markets that are homogenous within and heterogeneous in between.

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Definitions:

Propositional Reasoning

Drawing conclusions from premises that are in the form of true or false assertions.

Believability Effects

The impact of an individual's perceived credibility or believability on the acceptance and persuasion of their message.

Syllogistic Conclusion

The process of deriving a conclusion from two or more premises that are asserted or assumed to be true in logic.

Normative Model

An approach or theory that prescribes how individuals should behave or make decisions, based on established norms or standards.