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Ideally,product-markets should be described in terms of
Unilineal Kinship
A kinship system where descent and inheritance are traced through either the male or female line exclusively, not both.
Descent Group
Any kin group whose members share a direct line of descent from a real (historical) or fictional common ancestor.
Clan
An extended unilineal kin group, often consisting of several lineages, whose members claim common descent from a remote ancestor, usually legendary or mythological.
Lineages
Social groups or entities comprised of individuals who trace their ancestry to a common ancestor in a direct line, often playing significant roles in societies' organization.
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