Strategy Decisions Pertaining to Product Features,packaging,product Line Assortment,and Branding Will

question 235

Multiple Choice

Strategy decisions pertaining to product features,packaging,product line assortment,and branding will be most affected by which target market dimension?

• A)geographic location
• B)urgency to get need satisfied
• C)behavioral needs and attitudes of consumers
• D)demographic characteristics of potential customers
• E)geodemographic characteristics of potential customers

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Definitions:

Counterconditioning

A behavior therapy technique involving replacing an unwanted response to a stimulus with a desired response.

Fear Of Flying

An anxiety disorder characterized by an intense fear or phobia of air travel, which can cause significant distress.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, encouraging the subject to associate certain behaviors with specific consequences.

B.F. Skinner

An influential psychologist known for his work in behaviorism and for developing the theory of operant conditioning, which involves learning through rewards and punishments.