Segmenting in International Markets Can Be More Challenging Than Segmenting

question 29

Multiple Choice

Segmenting in international markets can be more challenging than segmenting in domestic markets because

• A)there is less diversity in the key segmenting dimensions.
• B)there is often more data available about key segmenting dimensions.
• C)critical data is often less available and less dependable.
• D)profit is the balancing point that determines the marketing mix; and the markets are homogenous between and heterogeneous within.

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