Clustering Techniques Applied to Segmenting Markets

question 9

Multiple Choice

Clustering techniques applied to segmenting markets

• A)usually require computers to group people based on data from market research.
• B)remove the need for managerial judgment.
• C)eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
• D)affect the customer's purchase of specific product or brand.
• E)include the specialty markets that the segmenters are working with.

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