Customer Relationship Management (CRM)data Is Generally Used by Firms to

question 75

Multiple Choice

Customer relationship management (CRM) data is generally used by firms to

• A)reduce their focus on local customers.
• B)treat all submarkets as a single huge market.
• C)develop a prediction score for each customer.
• D)limit the need for customization.
• E)deliver the same marketing mix to all customer segments.

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Definitions:

Blueprint

A detailed technical drawing or plan used for the design and construction of buildings, machinery, or systems.

Protein

Large biomolecules or macromolecules that are made up of one or more chains of amino acid residues.

Ala-Gly-Lys

A tripeptide composed of alanine, glycine, and lysine amino acids, often referenced in discussions of protein structure and function.

Alanine

A nonessential amino acid that plays a crucial role in glucose metabolism and immune system function.