The Ultimate in Personalization Occurs When

question 91

Multiple Choice

The ultimate in personalization occurs when

• A)merging multiple submarkets.
• B)targeting a segment of one.
• C)identifying generic markets.
• D)creating opportunities in niche markets.
• E)offering extended warranties.

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Definitions:

Newspaper Coupon

a voucher printed in newspapers that offers a discount on a particular product or service.

Price-Elastic

A scenario where the quantity demanded or supplied of a good is sensitive to changes in its price.

Japanese Steel

Refers to steel products manufactured and exported by Japan, known for their quality and technological innovation in the steel industry.

Unfair Trade Practices

Activities that violate trade laws and agreements, often involving dishonest, deceptive, or fraudulent practices.