Positioning Is a Marketing Management Aid That Refers to

question 190

Multiple Choice

Positioning is a marketing management aid that refers to

• A)how closely existing products match customers' ideal preferences.
• B)how customers think about proposed and/or present brands in a market.
• C)whether some products are viewed as very similar.
• D)All these answers are correct.

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Definitions:

Statute of Limitations

A law that sets the maximum time after an event within which legal proceedings may be initiated.

Incompetent

Lacking the necessary ability, legal qualification, or fitness to manage one's own affairs or to handle a particular task or situation.

Void

A term describing an agreement or contract that has no legal effect and cannot be enforced by law.

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, aimed at standardizing practices across states.