When Doing Positioning,a Marketing Manager Should

question 12

Multiple Choice

When doing positioning,a marketing manager should

• A)avoid targeting strategies.
• B)focus on specific product features of all generic competitors.
• C)rely on how customers think about proposed and/or existing brands in a market.
• D)plan physical product changes rather than image changes.
• E)None of these answers is correct.

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Definitions:

Forward Scheduling

A planning method that starts from a particular date and moves forward in time to determine the timeline for project or production activities.

Backward Scheduling

A method of scheduling tasks starting with the end goal and working backward to determine the necessary steps and timing.

Christmas Shopping

The purchasing of gifts, decorations, and other festive items in preparation for the Christmas season, typically involving increased retail activity.

Purchase Requisition

A document or electronic form used to formally request the purchase of goods or services within an organization.