Which of the Following Statements About Positioning Is NOT True

question 17

Multiple Choice

Which of the following statements about positioning is NOT true?

• A)Positioning techniques position products on a graph based on price level and quantity demanded.
• B)Positioning requires a firm to collect data about consumer perceptions of products.
• C)Positioning techniques are sometimes called "perceptual mapping" techniques.
• D)Positioning techniques typically rely on a "product space" diagram to show the relationship among various products.
• E)Positioning may use information about consumers' "ideal" products,so that the preferences of different segments of consumers can be considered.

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Definitions:

Internalize

The process of incorporating the cost of externalities into the decision-making process of firms or individuals.

Marginal Social Cost

Marginal social cost is the total cost to society of producing an additional unit of a good, including both private costs and any external costs.

External Costs

Costs incurred as a result of an economic activity that are not borne by the entities undertaking the activity but rather by other parties or society at large.

Marginal Cost

The rise in expense associated with the production of an extra unit of a product or service.