Which of the Following Statements About Positioning Is FALSE

question 110

Multiple Choice

Which of the following statements about positioning is FALSE?

• A)Positioning often makes use of techniques such as perceptual mapping.
• B)Positioning refers to how customers think about proposed or present brands in a market.
• C)Positioning issues are especially important when competitors in a market are highly dissimilar.
• D)Positioning helps marketing managers know how customers view the firm's offering.
• E)Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Legitimate Power

The authority a person has by virtue of their position in an organization's hierarchy, enabling them to influence others.

Boss

A term used to describe a person who is in charge of a worker or organization.

Behaviour

The actions or reactions of an individual in response to external or internal stimuli, often observed in the context of society or an organizational setting.

Legitimate Power

Authority that is recognized and accepted, based on a person's position or role within an organizational hierarchy.