Marketing Managers Want Market Segments to Have Each of the Following

question 198

Multiple Choice

Marketing managers want market segments to have each of the following characteristics EXCEPT

• A)as similar as possible within segments.
• B)as different as possible between segments.
• C)as numerous as possible.
• D)useful for identifying marketing mix variables.
• E)large enough to be profitable.

---

Definitions:

Emotional Dimension

Refers to aspects of interactions that involve feelings, mood, and emotional states, influencing how individuals perceive and react to situations.

Responsible Expression

Conveying thoughts and feelings in a way that is considerate of others and takes accountability.

Stimulus

A change in the environment that elicits a response.

Emotion Misconception

A misunderstanding or incorrect belief regarding the nature, cause, or process of emotions.