Saying That a Good Market Segment Should Be "Substantial" Means

question 68

Multiple Choice

Saying that a good market segment should be "substantial" means that

• A)the company does not have to worry about substantial competition for a long time.
• B)people should have substantially different reactions to marketing mix variables.
• C)it should be large enough to be profitable.
• D)people in different market segments should be as different as possible.
• E)the product and its offerings are substantial in nature.

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Definitions:

Guthrie

Refers to Edwin Ray Guthrie, an American psychologist known for his associationist theories of learning and behavior.

S-R Presentations

Refers to the stimulus-response presentations in conditioning experiments where a stimulus precedes a response.

Anticipatory Goal Response

An anticipatory goal response is a behavioral or psychological reaction occurring before achieving a goal, often driven by the expectation or anticipation of a reward or outcome.

Reward

A stimulus or event that increases the likelihood of the behavior that led to it being repeated in the future.