Segmenters, in Contrast to Combiners

question 147

Multiple Choice

Segmenters, in contrast to combiners:

• A) try to aim at homogeneous submarkets of larger product-markets.
• B) see one aggregate demand curve for a generic market.
• C) are accepting the likelihood of lower sales.
• D) assume that everyone in a broad product-market has the same needs.
• E) develop general-purpose marketing mixes that appeal to several submarkets.

---

Definitions:

Mechanical Energy

The sum of potential and kinetic energy associated with the motion and position of an object.

Thermal Energy

The internal energy present in a system due to its temperature, primarily resulting from the kinetic energy of its particles.

Chemical Energy

The potential of a chemical substance to undergo a transformation through a chemical reaction to transform other chemical substances.

Ambiguous Figures

Images or objects that can be perceived in more than one way, illustrating the subjective nature of perception.