Which of the Following Statements About Market-Oriented Strategy Planning Is

question 106

Multiple Choice

Which of the following statements about market-oriented strategy planning is true?

• A)Segmenters aim at more heterogeneous markets than combiners.
• B)Both "segmenters" and "combiners" can be target marketers.
• C)All segmenters follow the single target market approach.
• D)Combiners follow a mass marketing strategy.
• E)Most combiners follow a substantial market approach.

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