How Do Combiners Make Compromises in Developing the Marketing Mix

question 3

Multiple Choice

How do combiners make compromises in developing the marketing mix?

• A)Combiners identify two or more segments and treat each as a separate market with differences.
• B)Combiners pick one of the many homogenous market segments as the firm's target market.
• C)Combiners look for similarities in the submarkets and try to extend or modify the basic offering.
• D)Combiners include demographic dimensions such as age,sex,income,location,and family size.
• E)Combiners look for operational markets that are homogenous within and heterogeneous in between.

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Definitions:

Inept

Lacking in skill or ability; unsuitable or incapable of dealing with a situation effectively.

Talented

Having a natural aptitude or skill in a particular area or activity.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Prejudice

A preconceived opinion or judgment towards individuals or groups without sufficient knowledge, often based on stereotypes.