Segmenting Dimensions

question 273

Multiple Choice

Segmenting dimensions

• A) are useful for segmenting consumer markets, but not business markets.
• B) help guide marketing mix planning.
• C) are always demographic or geographic.
• D) fall into two general categories: qualifying and purchasing.
• E) may be called qualifying or non-qualifying.

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Definitions:

Cyberbullying

The use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature.

Electronic Bullying

Electronic bullying refers to the use of digital technologies, such as social media, text messaging, or email, to harass, threaten, or intimidate someone, typically in a repeated manner.

Electronic Abuse

The use of electronic devices and platforms, such as the internet and mobile phones, to harass, bully, or intimidate someone.

Work-Family Conflict

A form of tension that arises when the demands of work interfere with the demands of family life, or vice versa.