The Benefits of Focusing on a Specific Target Market (With

question 185

Multiple Choice

The benefits of focusing on a specific target market (with the aid of marketing segmentation) do NOT include which of the following?

• A)Marketers can finetune their marketing mixes,thus providing superior value to customers.
• B)Marketers can build a competitive advantage by effectively meeting customers' needs.
• C)Customers will view the firm's offerings as uniquely suited to their preferences and needs.
• D)Managers can identify the best technology for improving production methods.
• E)Managers will gain a clear,shared vision for how to proceed with marketing mix decisions.

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Definitions:

Order Costs

Expenses associated with placing and receiving orders, often including shipping, handling, and procurement expenses.

Retailer

A business entity that sells goods to consumers for personal or household use, varying from small shops to large chain stores.

Hybrid Strategy

A competitive strategy that combines elements of both cost leadership and differentiation to create a unique market position and appeal to a broad range of customers.

Near-Sourcing

The practice of transferring a business operation closer to where products are sold or where the business is located, often to reduce lead times and costs.