Differentiating the Marketing Mix Is Important for Which of the Following

question 73

Multiple Choice

Differentiating the marketing mix is important for which of the following reasons?

• A)It can help the firm build a competitive advantage with a group of target customers.
• B)It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
• C)It can clarify the position the firm wants to achieve with customers.
• D)It can contribute to better blending of marketing mix decisions to achieve desired objectives.
• E)All these answers are correct.