_____ Refers to How Customers Think About Proposed or Present

question 259

Multiple Choice

_____ refers to how customers think about proposed or present brands in a market.

• A) Differentiating
• B) CRM
• C) Clustering
• D) Positioning
• E) Dimensioning

---

Definitions:

Responsible, Dependable, Careful

describes attributes of an individual who is reliable, can be trusted to complete tasks, and takes precautions to avoid mistakes.

Projection

The act of estimating or predicting future trends based on current or historical data.

Personal Attributes

Characteristics or qualities that define an individual, including personality traits, skills, and values.

Other Individuals

refers to people outside of oneself, often mentioned in context of social interactions, influence, or comparison.