When Doing Positioning,a Marketing Manager Should

question 12

Multiple Choice

When doing positioning,a marketing manager should

• A)avoid targeting strategies.
• B)focus on specific product features of all generic competitors.
• C)rely on how customers think about proposed and/or existing brands in a market.
• D)plan physical product changes rather than image changes.
• E)None of these answers is correct.

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Definitions:

Accounts Receivable

Accounts receivable refers to the money owed to a company by its customers for goods or services delivered but not yet paid for, representing a line of credit from the company to the customer.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term health and efficiency of its operations.

Spontaneous Financing

Financing that arises naturally from the operations of a company, such as trade credit that increases as sales grow, without requiring explicit negotiation or arrangements.

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity and operational efficiency.