Which of the Following Statements About Positioning Is FALSE

question 110

Multiple Choice

Which of the following statements about positioning is FALSE?

• A)Positioning often makes use of techniques such as perceptual mapping.
• B)Positioning refers to how customers think about proposed or present brands in a market.
• C)Positioning issues are especially important when competitors in a market are highly dissimilar.
• D)Positioning helps marketing managers know how customers view the firm's offering.
• E)Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Behavior Systems Approach

A theoretical perspective that views behavior as the outcome of integrated biological and psychological systems.

General Laws

Universal principles that apply broadly across contexts, systems, or fields of study.

Learning Approach

A psychological perspective focusing on how people acquire new behaviors, skills, or attitudes.

Flavor Aversion

A learned avoidance of a particular food or flavor, usually developed after experiencing sickness or nausea following its consumption.