Which of the Following Statements About Positioning Is True

question 65

Multiple Choice

Which of the following statements about positioning is true?

• A)Positioning refers to how managers think about proposed or present brands in a market.
• B)Positioning issues are not important when competitors in a market appear to be very similar.
• C)Usually,the positions of products are related to six or seven product features that are important to product managers.
• D)None of these answers is correct.

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Definitions:

Illicit Major

In syllogistic logic, an error occurring when the major term is undistributed in the premise but distributed in the conclusion.

Undistributed Middle

A logical fallacy in a categorical syllogism where the middle term is not adequately linked or distributed to both the major and minor terms, leading to an invalid argument.

Argument By Analogy

A reasoning method where one infers that two things are similar in one aspect, so they are probably similar in another.

Property P

An unspecified characteristic or attribute that an object, person, or concept possesses.