Which of the Following Is NOT a Part of the Direct

question 283

Multiple Choice

Which of the following is NOT a part of the direct market environment for Starbucks?

• A)McDonald's and its coffee
• B)the Starbucks objective to open 50 new stores in the United States in 2014
• C)rising interest rates worldwide
• D)high awareness of the Starbucks brand name
• E)growing interest in brewed cacao a prospective competitor for coffee

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