When Marketers Select Criteria to Help Screen for New Market

question 143

Multiple Choice

When marketers select criteria to help screen for new market opportunities,they should include quantitative components such as

• A)what kind of business the firm wants to be in.
• B)what resources the firm should build upon.
• C)what weaknesses need to be avoided.
• D)what is an acceptable return on investment (ROI).
• E)what expertise the firm possesses.

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Definitions:

Manufacturer

An individual, business, or entity that produces finished goods from raw materials through the use of tools, human labor, and machinery.

Leather Handbags

High-quality bags made from the skin of animals, specifically designed for carrying personal items, known for their durability, aesthetic appeal, and often considered a fashion statement.

Historical Period

A distinct phase in history characterized by particular events, developments, or cultural norms.

Widespread

Something that is found in many places or affects a large number of people.