When Using Screening Criteria to Evaluate Opportunities

question 253

Multiple Choice

When using screening criteria to evaluate opportunities,

• A)marketers must try to match opportunities to the firm's resources and objectives.
• B)quantitative but not qualitative criteria should be considered.
• C)opportunities that are not expected to be profitable after one year of implementation should always be dropped.
• D)the firm's weaknesses should be ignored.
• E)All these answers are correct.

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Definitions:

Expertise

The skill or knowledge an individual has acquired in a specific field or subject through experience, education, or training.

Intrapersonal Intelligence

The ability of an individual to understand oneself, including one's emotions, motivations, and thoughts, leading to effective self-management and personal development.

Focusing Inward

Directing attention towards one's internal state, thoughts, and feelings, often as a method of self-reflection or personal development.

Personal Instincts

Natural or intuitive ways of acting or thinking that arise from one’s personal inclinations.