GE's Planning Grid Approach

question 64

Multiple Choice

GE's planning grid approach

• A)doesn't work,because given the subjective evaluations involved,different managers usually come to different conclusions.
• B)is really the same thing as the total profit approach.
• C)overemphasizes short-term profitability.
• D)is superficial because it considers only size and expected market share and ignores other possibly important factors.
• E)could be adapted easily by another firm with different objectives.